Martell 15 second vignette

Martell 30 second spot

We open in a stylish Bar Environment. The Bar looks contemporary and already reveals subtle hints of a beautiful fractal. The camera pans over a crowd of People, enjoying their nightlife. We arrive at our hero who is having a Martell Noblige with a group of friends.
The camera keeps panning slowly and a bottle of Martell Noblige comes into frame in the very front so that we see the logo in full frame. We keep seeing the group of people through the liquid in the background. Our hero character moves his hand in a way that he emphasizes the Noblige Logo in the foreground.
The camera begins zooming into the Logo which transitions with elements from the Bar into a beautiful, infinitely complex fractal. We keep zooming through the fractal only to realize that it is made up of Martell Noblige Bottles. Zooming in, we fly through these bottles until one is in full frame, slowly rotating so that we see its unique unique cut-through design.
We keep going through the splendid fractal only to realize that it is now made up of o group of people shot from above. Our hero looks at his stylish contemporary watch and the camera flies in the watch. The fractal is now made up of the digital cyphers of the display. We fly through the fractal and come to an environment with an Aarnio Eero-type Ballchair in which our hero sits. Some friends are gathered around. He holds a glass in the Hand in which Martell Noblige is poured. The liquid becomes the next fractal in which the camera zooms into. We keep zooming to meet our Hero again within a group of friends. He holds a state-of-the-art Mobile Telephone on which he is editing some data.
The camera zooms into eploring the endless edge of the next fractal which leads us to a scene in a classy upscale Club Environment. We travel through a group of people. In the background we see a bar with a Martell Noblige Bottle on it. The camera stops on the bottle and the Logo and claim (not final) appear. “Charisma (always) leads the world. Martell Noblige.”

Martell Noblige
‘Fractals’
A spot by PSYOP

Producer
Celest Gilbert
Nick Litwinko
Carl Walters

Creative Director
Marco Spier

Executive Producer
Justin Booth Clibborn